Elise’s Niece’s is a cozy vintage inspired café and bake shop, connected to an antique and gift store. The cafe honors the owner’s late Aunt, Elise, who taught her everything she knows about baking.

The objective of this rebrand was to honor the vintage charm of the shop while maintaining a clean, timeless aesthetic. The logo needed to be designed to be versatile and adaptable across various packaging.

For Elise's Niece's Cafe, I developed a cohesive and clean brand identity that reflects the cafe's warm, vintage vibe. The design combines a timeless, classic logo with natural, earthy tones that evoke the authenticity of homemade baked goods and fresh coffee.

The branding extends across various applications, including coffee cups, takeaway bags, loyalty punch cards, and icecream packaging, ensuring a consistent and appealing visual experience for customers. The use of a minimalistic, hand-drawn pattern adds a personal, handcrafted touch, complementing the cafe's emphasis on quality and tradition.

The visual identity is designed to be flexible across both physical and digital platforms, with a refined aesthetic that elevates the brand while maintaining an approachable, welcoming feel. The result is a charming and thoughtful brand that captures the essence of a cozy, family-run cafe.